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About Once Upon a Tuesday

Once Upon a Tuesday is a U.K. based startup and certified BCorp. A female-led brand that creates stationery for people who want to organise in all areas of life, in style. 

From design-led annual calendars to diaries, weekly planners and notebooks, printed in England and created in a sustainably conscious and ethical way.



Michele Ferron started creating calendars during the first lockdown of 2020 from her home in Cornwall as a creative outlet and to help organise her busy life. Spotting a gap in the market for on-trend designs, she’s on a mission to design calendars that look great, are a joy to use and produced in a sustainable way. 

Once Upon a Tuesday started on a quest to take a step back, rely less on technology (we love technology, just not for everything), take more control of friendships, honour them. Celebrate more. And of course, add pretty things to the home and work space that are also useful... like a beautiful calendar.


Our Story

Hello, I'm Michele and I started designing things I love during the Pandemic in 2020. And apparently other people love calendars too - as my designs started selling online to my surprise! 
I'm a planner. I love a list, more importantly, I love a list on real paper! 

Where did the name Once Upon a Tuesday come from?

One day I was chatting with my then 6 year old, Flora, she's the one with the creative brain in the family. We were talking about stories and fairy tales - they always start with 'once upon a time'... and she said - but mum, why don't they just start with 'Once Upon a TUESDAY'. 

This is where our silly name came from. The idea of questioning things. Questioning the status quo. And of course, the fact that the calendars are all about dates - and why not Tuesday!? 

People, Planet, Profit Once Upon a Tuesday


We need to make a living. But we want to do it without harm. We want to do all the right things and feel proud of the pennies we earn. 


We care about our community, our customers and our team - and we consider what impact we have on them. 

Keeping it local - investing in local economies, with independent businesses keeps money circulating locally.  A majority of our products are printed with local printers, just down the road. They are a small businesses employing local people. 

We are an accredited living wage employer. Creating a positive culture in the workplace and looking after our team is is incredibly important to us.

Anti racist. When I launched this business, we were in the throws of the Covid Pandemic, and also a remarkable discussion about race that has been amplified to the masses (yet has been going on for centuries). The Black Lives Matter movement has gained traction. And so it should. As a small independent brand, run by a white woman, I'm going to support the movement in equality in every way I can. 


We make paper goods. We're very aware that we want to make items that add value to the world and take as little away from it. Everything is printed on recycled paper. 

Packaging is minimal and we use recycled and recyclable packaging. We consider everything we add to parcels and keep it to a minimum - whilst still making you smile when it arrives with you.  

We consider the environment in everything we do... we use tea bags without plastics. We buy loose fruit. We bring our own takeaway coffee cups when we get takeaways. We offset carbon. We measure our waste and set goals to minimise - just to name a few.


Of course, we need to make a living. But we want to do it without harm. We want to do all the right things and feel proud of the pennies we earn. In the past, many firms’ goals have been solely focussed on economic growth. We know, we have the power to use business to effect positive change, without getting in the way of financial performance. Without profit, we cannot facilitate change. 



We are proudly a certified B Corporation- Please read all about our B Corp journey here.